Prof. Marketing

In an effort to make this blog somewhat relevant to the MBA program, I'll try to profile each professor before the start of next semester and go from there.

Despite being financially less successful than his executive twin brother, Prof. Marketing teaches with a smile on his face and a look of content in his eye (see picture to the left.) His likes include his daughters, the phrase "I'll have your grades in a few days," and quietly hiding in his office when students come seeking results.

He uses Harvard cases to highlight concepts, and in my opinion, does a better job of tying classes together than any other professor at Baylor. His approach to marketing encompasses business and corporate level strategy with substantial focuses on finance and numbers. In an undergrad marketing class, you learn definitions and the four P's - Product, Price, Placement and Promotion. In his class, you take real scenarios and make them come to life.

On the other hand, if you rely on substantial guidance, direction and easy A's that appear expeditiously on your transcript, you'll probably hate both him and the class.